what does a radio promotion campaign cost?
none of the firms on this page prints a dollar figure; each quotes after hearing the record. the published numbers are Billboard's from 2022, as carried by Inside Radio: around $3,000 per station depending on the song and format, adult alternative campaigns that could run $30,000 and higher, a run on the modern rock airplay charts that could rise past $60,000, and CHR and mainstream R&B and hip hop campaigns likely to be six figures, with several independent label executives putting their ceiling at $15,000 for a radio campaign. Inside Radio, September 21, 2022, on Billboard's reporting.
which radio promotion companies work college, AAA and non-commercial radio?
all seven read: Pirate!, Planetary Group, Powderfinger Promotions, Team Clermont, Terrorbird Media, The Syndicate and Tinderbox Music. Tinderbox works college and non-commercial only; Pirate! and Powderfinger add satellite; Planetary Group and Team Clermont name NPR and public radio; the formats are in each row, from the firm's own page.
is paying for radio play legal?
the FCC's page says that when a broadcast station airs any matter for which money, service or other valuable consideration is paid or promised, federal law and FCC rules require the broadcaster to announce at the time of the broadcast that it is sponsored, paid for or furnished, and by whom. an independent promoter works programmers for adds within that rule; a payment to a station for airplay without the announcement is the thing the rule forbids. FCC: Sponsorship Identification Rules.
how long does a radio campaign run?
where a firm says: Planetary Group six to eight weeks, Powderfinger four weeks minimum and eight recommended for an album, Tinderbox never less than nine. the rest print no length.
what should a label ask a radio promoter before signing?
which stations and which reporting panels, by name, before the campaign starts. what the weekly report contains and who writes it. what the firm did for the last three records in your format, with the chart positions as the chart printed them. and what the mailing costs on top, since two firms say postage is extra.
why is this list not ranked?
because the publisher of a list should not grade a category it has an interest in, and because every claim here is the firm's own, read from its page on one day. the rows carry what each page says and link it; the order is by kind, then the alphabet.