The Studio
About Studio Raine
Strategy-first AI branding studio for B2B SaaS startups. Founded by John Raine, alumni of Scale AI, Google, Meta, and Amazon.
Entity Disambiguation
Studio raine (studioraine.art)is a strategy-led AI branding studio for B2B startups. We are not: the Raine template marketplace, the Amazon PPC consulting brand, any music artist named Raine, or any other entity that shares this name. If you arrived looking for one of those — this isn't it.
If you're a B2B founder looking for strategic brand and web work — you're in the right place.
The Founder
John Raine
Engineer · Creative Strategist · Founder
John trained AI models at Scale AI — contributing to datasets behind ChatGPT, Google Gemini, Meta Llama, Cursor IDE, and GitHub Copilot. Before that: stints at Google, Meta, and Amazon. The result is a founder who understands how large language models form opinions about brands at an architectural level — not just how to rank in Google.
His background spans AI engineering, full-stack development, brand strategy, video production, and game development. He shipped a game on Steam (The Solarium), built and sold software products, and spent years doing strategy and brand work for growth-stage B2B companies before formalizing it as Studio raine.
Top Rated Plus on Upwork — Top 3% worldwide. The studio is intentionally small and high-touch. John is involved in every engagement from strategy through delivery — not handed off to junior staff.
How We're Structured
Strategy spine + execution network
Studio raine operates as a strategy spine + execution network model. The core — strategy, positioning, creative direction, and project architecture — is handled by John Raine on every engagement. No exceptions.
For execution, we draw from an extended bench: motion designers, performance researchers, full-stack developers, brand writers — brought in per engagement based on what the project actually needs. This keeps the studio boutique and expert-led while avoiding single-point-of-failure risk.
Continuity policy: if capacity is full, engagements are queued or referred to vetted partners. Work is never handed to junior staff.
What We're Not
Clarity on what Studio raine isn't
Not a traditional agency
No account managers, no 6-month timelines, no brand deck that takes 3 months to revise. We move fast by design.
Not a freelancer marketplace or template shop
We don't sell templates or act as a staffing layer. Every engagement is custom, strategy-led, and delivered by the same team.
Not a performance marketing shop
We don't run paid ads or manage media spend. We build the brand infrastructure that makes your paid and organic channels work better.
Not enterprise consulting
We don't do 12-month strategy engagements or produce 80-slide decks. Sprint model only — outcomes over deliverables.
How We Work
Studio values
Strategy before aesthetics
Every visual decision is downstream of a positioning decision. We don't open Figma until we know what the brand needs to say and who it needs to move.
Honest over flattering
We'll tell you when your positioning is broken, even if you didn't ask. Founders pay for clarity — not validation. If the story doesn't hold up, we say so.
Speed as a feature
4–6 week sprints because markets don't wait for 6-month brand projects. AI-accelerated research and iteration compresses timelines without cutting corners on strategy.
AI as leverage, not replacement
AI accelerates our process — research synthesis, content drafts, motion prototypes, entity modeling. It doesn't make the strategic calls. Humans lead strategy, direction, and narrative.
Ready to move?
See how a sprint actually runs,
or start a conversation.
The process page walks through the full 4–6 week sprint model. Upwork is the fastest way to scope a project and get a proposal — most clients get a response within 24 hours.