six checks, the same ones the package's visibility report runs. each one is something you can also check yourself, and how is written under it.
your name on Google, signed out
for how a partner first meets you.
the first page of results for your name, as a stranger sees it: signed out, with no history. what is yours, what is about you, and what is about someone else. check it yourself in a private window, so your own history does not shape the results.
- the first page, recorded
- what you own on it, and what you do not
the knowledge panel
for the box beside the results.
whether Google shows a knowledge panel for your name, and whether it is yours or someone else's. Google builds panels automatically from sources across the web, and not every panel can be claimed yet. check it yourself: search your name and look beside the results on a computer, or above them on a phone.
- no panel, someone else's panel, or yours
- whether it can be claimed
what the AI tools say
for the check people now run before a meeting.
we ask ChatGPT, Google's AI, Claude and Perplexity who you are, in fresh chats with memory off, and record the answers word for word. check it yourself: in ChatGPT, open a temporary chat, so the answer is not shaped by what it remembers about you, and ask who you are by your full name and your company.
- four answers, word for word
- what they get right, wrong, or leave out
who else answers to your name
for anyone with a common name, or a stage name.
the people, companies and records that share your name, and how Google tells them apart from you today. a namesake with a stronger record can take your panel, or put their facts in yours.
- every namesake found
- the form of your name that is yours alone
your site, as Google reads it
for anyone with a site, or about to have one.
whether your site says who you are in words a crawler can read, whether its structured data names you and your profiles, and whether the crawlers behind Google, Bing and ChatGPT search can reach it. check it yourself: the Schema Markup Validator at validator.schema.org shows the structured data on any page.
- what the page says to a crawler
- who is allowed to read it
what others say about you
for anyone who has been written about, or should be.
the articles, interviews, credits and listings that name you, and which of them a search engine would trust. Google and the AI tools trust what others say about you more than what you say about yourself.
- the sources that name you
- the ones that count