Service
Brand Cleanup &
Systemization
Your brand drifted. Your team is working from three different logo files, two color palettes, and a deck template that’s never been updated. We fix that — and build a system that doesn’t drift.
Strategy-first brand, web, and motion for AI and B2B SaaS teams pre- and post-raise.
Symptoms
If any of these sound familiar, you need this
- —Your pitch deck looks nothing like your website
- —Marketing and product UIs use completely different design tokens
- —Three team members are using three different logo files
- —New hires ask 'which version is current?' on every asset
- —Sales is creating their own slides because branded templates don't exist
- —Your website was designed 2 years ago and the product has completely changed
- —Investors see inconsistency as a red flag during due diligence
Packages
Three levels of cleanup
For post-launch chaos
Brand Cleanup
Your brand exists but it's inconsistent — three logo versions, four typefaces, colors that don't match between decks and site. Brand Cleanup audits everything, rationalizes the core system, and hands you back a single source of truth.
Includes
- —Full brand audit (site, decks, social, marketing materials)
- —Rationalized visual language (logo suite, color system, type scale)
- —Figma master file with organized components
- —Brand rules document: what to use, when, how
- —One round of revisions
For companies that have grown past their brand
Refresh Without Rebuild
Your brand was right at seed. Now you're Series A and it looks like you're still seed. Refresh Without Rebuild modernizes your visual identity without throwing out equity you've built — updated, not reinvented.
Includes
- —Brand audit + competitive benchmarking
- —Evolved logo suite (not a rebrand — a refinement)
- —Updated color palette and type system
- —Component library rebuild in Figma
- —Updated brand guidelines with change rationale
- —Homepage redesign in Figma (optional)
For teams that ship fast and drift fast
Unified Product–Marketing System
Product team builds features. Marketing runs campaigns. Sales sends decks. Three months in, nothing looks like the same company. The Unified Product-Marketing System creates a shared design language across all surfaces — product UI, marketing site, sales collateral — with governance so it stays unified.
Includes
- —Full brand and product UI audit
- —Unified design token system (colors, type, spacing, radius)
- —Shared component library covering marketing + product
- —Sales enablement templates (deck master, one-pagers)
- —Motion and animation direction
- —Governance doc: how to extend the system without breaking it
- —Team training: 90-min async Loom walkthrough
Who This Is For
Right fit
- ✓B2B SaaS company post-Series A
- ✓Growing fast with brand assets scattered across the org
- ✓Product design and marketing design living in separate worlds
- ✓Preparing for a fundraise and your brand needs to look the part
- ✓Post-acquisition or post-rebrand needing a unified system
Not a fit
- ✕Pre-product founders without a validated product
- ✕Looking for a full rebrand with a new positioning strategy
- ✕Need a new website built from scratch
- ✕No existing brand assets or visual identity at all
After Delivery
Brand Ops Support retainer
After cleanup or systemization, many clients stay on a monthly Brand Ops Support retainer to keep the system current as the company scales. 20 or 40 hours per month — pull for new pages, sales templates, product feature announcements, and brand extensions.
See Brand Ops Support details →