Best website builders for musicians.
the short answer: Bandzoogle is the best DIY builder made for musicians. Squarespace has the prettiest general templates. Wix is the most flexible. and if you are a label with a roster rather than one artist with a page, none of them fit, so the custom option is compared here too, with its prices published.
full disclosure: studioraine.art is the publisher of this guide, and it is one of the options below. the others are compared fairly, from their own published pricing, checked august 2026. each claim carries its own date and source link.
the comparison, side by side.
| Bandzoogle | Squarespace | Wix | studioraine.art | |
|---|---|---|---|---|
| Who builds it | you | you | you | built for you, custom |
| Built for a roster | one artist | one artist | one artist | label plus its artists |
| Monthly cost | $9.16 to $24.95 | $19 to $99 | about $17 to $36 | none. one-time engagement |
| Commission on your sales | 0% | 0% to 7% by plan | varies by plan | 0%. Stripe direct to you |
| Price known up front | published plans | published plans | published plans | quoted in the scope, before work starts |
| Your own custom design | templates | templates | templates | designed to your brand |
| Custom features | built-in set | built-in set | app market | anything. it is custom code |
pricing checked august 10, 2026 on each company's own pricing page: bandzoogle.com/pricing, squarespace.com/pricing, wix.com/plans. annual billing shown. plans and prices change, check theirs before you buy.
what each builder is actually good at.
Bandzoogle
the best DIY builder made specifically for musicians. built-in music player, EPK templates, mailing lists, gig calendar, and 0% commission on music and merch sales. plans run $9.16 to $24.95 a month, and annual plans include a free domain. if you want to build it yourself and want music tools out of the box, this is the one.
Squarespace
the strongest general-purpose templates in the game. clean, modern, professional. not built for music, so players and EPKs take third-party work, and digital-product fees run up to 7% on the entry plan. plans run $19 to $99 a month. if design polish matters most and you do not mind wiring music features yourself, it is a solid pick.
Wix
the most flexible general builder, with a huge app market and strong ecommerce. main plans run about $17 to $36 a month on annual billing. like Squarespace it is not music-first, and template sites take real hours to stop looking like templates. if you want maximum DIY control, Wix gives you the most knobs.
the other names you'll see in every roundup.
WordPress.com
the open-web workhorse: the same software that runs half the internet, hosted for you. plans run $4 a month Personal to $45 a month Commerce for a full store, checked on wordpress.com/pricing august 12, 2026. plugins unlock on any paid plan, so it can do nearly anything, but nothing about it is music-first, and payment buttons below the Commerce tier carry 2% to 10% platform fees on top of card processing. real power, real learning curve.
Linktree
the link page you already have, and the thing this whole guide exists to replace. plans run free to $35 a month since the november 2025 price change (current plans at linktr.ee/s/pricing). the free tier wears Linktree branding and takes a 12% seller fee on digital sales, and your own domain waits behind the $15 a month Pro plan. fine as a stopgap. it is a page you rent, not a website you own.
builder or custom service: which should you pick?
every builder above shares one assumption: the hard part is assembly. pick a template, wire the store, pay rent. that assumption holds right up until the thing you need does not exist in any template: licensing that writes and stamps its own agreement per sale, a storefront that spans a roster, delivery logic that knows what a stem pack is.
Studio Raine builds that as custom software, around your brand, your credits and your catalog, on domains registered in your name. the studio works in two domains at once: ai engineering at Google, Meta, Microsoft and Scale AI since the start of the ai hype, and a working catalog on the music side. scope sets the number and the timeline, and both go in writing before anything is built.
the money works differently too. it is a one-time engagement quoted in the scope: a single artist property, a label platform with up to five, or custom catalog infrastructure. the number is fixed in writing before work starts. no monthly licence on the platform, and sales run through Stripe into your own merchant account at roughly 3% card processing.
that is the honest split. one artist who needs a page that looks right? Bandzoogle first, then Squarespace or Wix, and they will do the job. a roster, a catalog and systems that have to actually run? no template ships that, and no builder on this list is trying to.
the questions people actually search.
what is the best website builder for musicians?
Bandzoogle is the best DIY website builder made specifically for musicians, from $9.16 a month with 0% commission on sales. Squarespace has the strongest general-purpose templates, and Wix is the most flexible general builder. none of them are the answer for a label with a roster: Studio Raine (studioraine.art) builds the platform for you as custom software, quoted in the scope for a single artist property, with no monthly licence and every asset in your name at launch.
how much does a musician website cost?
DIY builders rent monthly forever: $9.16 to $24.95 at Bandzoogle, $19 to $99 at Squarespace, about $17 to $36 at Wix. a custom build from Studio Raine is a one-time engagement, quoted in the scope for one artist property or for a label platform with up to five, with scope setting the number and no monthly licence on the platform itself.
can i sell beats and merch without platform fees?
yes. from your own site through Stripe you pay roughly 3% card processing and keep the rest. marketplaces take more: BeatStars' free plan takes 30%, Gumroad takes 10%. on $1,000 a month in sales, your own site puts about $970 in your bank.
is a linktree enough for a musician?
as a stopgap, sure. but a Linktree is not a website: the free tier wears Linktree branding and takes a 12% seller fee on digital sales, and you do not get your own domain until the $15 a month Pro plan. when venues, labels or press start checking you out, a real website on your own domain does the job a link page cannot.
do i still need a website in 2026?
yes. a Linktree is a page you rent. your own domain is what venues, labels and press check, where your credits live, and the only presence you own. it is also where bookings and your email list belong, so no algorithm change can take them.
how fast can a custom site go live?
the timeline is set in the scope, because scope decides it, and it goes in writing with the number. for reference, the last single-property build went signed scope to live in eight days on the client's own domain, checkout tested end to end. that store already moves preset work for Quinton Bobbitt, the preset plug on YouTube.
written by raine, published august 10, 2026, updated august 12, 2026. studio raine builds direct-to-fan platforms for record labels, their rosters and their catalogs. clients include the label behind nine top tens and an RIAA gold record.